Programmatic & CTV
Audience-first buying across display, video, connected TV, audio and digital out-of-home, with community and ethnic publishers built into every plan.
Media plan · buying · weekly optimizationMedia & digital for public institutions · New York City
Public campaigns that reach all five boroughs.
The Gramercy Agency plans, buys and measures digital media for city agencies, universities and public authorities. We report on what people did, not just how many saw an ad. And we build the websites and dashboards that prove it.
ManhattanBrooklynQueensThe BronxStaten Island
Gramercy Park
Campaigns built for the city's languages
- Español
- 中文
- Русский
- বাংলা
- Kreyòl ayisyen
- 한국어
- العربية
- اردو
- Français
- Polski
What we do
Six services, one team. The person who plans your campaign also runs it and reports on it.
Paid social
Meta, TikTok, Snap and LinkedIn campaigns targeted by neighborhood, language and life stage, with creative tested in-market.
Targeting · creative testing · community managementSearch & GEO
Paid search plus generative engine optimization, so your programs show up when residents ask Google or an AI assistant where to get help.
Keyword strategy · AI-answer visibility · landing pagesStrategy & measurement
Audience research, channel mix and measurement plans tied to the outcome the program needs: enrollments, calls, applications, sign-ups.
Media strategy · KPI framework · attributionCampaign websites
Fast, accessible, multilingual campaign sites and landing pages that turn attention into action, built to WCAG 2.1 AA.
Microsites · landing pages · formsDashboards & data
Live reporting dashboards and data visualizations your team and leadership can read at a glance, and share with oversight.
Live dashboards · data visualization · reportingReporting
Results you can open any day
Every Gramercy campaign comes with a live dashboard: what was spent, what residents did, and what each outcome cost, broken out by borough and language.
Your team sees the same numbers we do, every day, in a format ready to share with leadership and oversight.
Weekly campaign readout
Sample viewProgram sign-ups2,418+18% wk/wk
Cost per sign-up$11.40−9% wk/wk
Non-English41%of sign-ups
Built for public dollars
Public campaigns answer to residents, oversight and the press. These are our standards on every contract.
Outcomes over impressions
We track reach, and we tie it to behavior wherever the data allows: sign-ups, calls, applications, enrollments.
Community and ethnic media
NYC directs half of agency print and digital ad spend to community and ethnic media. We plan for that from the first draft.
In the languages New Yorkers speak
Creative and targeting in all ten of the city's designated languages, reviewed by native speakers.
Accessible by default
Websites, landing pages and digital assets built to WCAG 2.1 AA, with captions and alt text as standard.
Every dollar on a dashboard
Spend, results and cost per outcome in a live dashboard your team can open any day, not a slide deck once a quarter.
M/WBE partnership
We meet participation goals by teaming with certified minority- and women-owned firms on every public contract.
How a campaign runs
The same five steps on every engagement, from a two-week enrollment push to a multi-year program.
Challenge
Define the public outcome the program needs and how we'll count it.
Community
Map who needs to act, by neighborhood, language and the media they actually use.
Multilingual strategy
Plan channels, community publishers and creative in each language.
Launch & optimize
Go live fast, read results weekly and move budget to what works.
Public outcome
Report results and cost per outcome in a format ready for leadership and oversight.
Senior experience on every account
The person who wins your contract is the person who runs your campaign.
The Gramercy Agency was founded by Mike Haverstick, who has spent more than ten years in digital advertising. At The Trade Desk, he managed programmatic accounts for major national advertisers. Before that, at Digital Ignite, he ran Facebook, TikTok and programmatic campaigns for universities and state entities, including work won through public RFPs.
Gramercy pairs that experience with modern tooling, so a small senior team can plan, launch, optimize and report at the pace public programs need.
10+ years in digital media
The Trade Desk
Digital Ignite
Higher-ed & state agency campaigns
Vendor information
For procurement and evaluation teams.
| Company | The Gramercy Agency |
|---|---|
| Based in | New York, NY |
| NAICS codes | 541810 Advertising agencies
541830 Media buying agencies
541613 Marketing consulting services
541511 Custom computer programming services
|
| Clients served | City and state agencies, public authorities, colleges and universities, nonprofits |
| M/WBE participation | Delivered through certified M/WBE partner firms |
| Accessibility | This site and our client deliverables target WCAG 2.1 AA |
| Capability statement | Available on request |
Start a conversation
Teaming on a bid, planning a campaign, or need a capability statement? Email us and we'll reply within one business day.